Friday, November 18, 2005

U.S. drug sales beginning to weaken

NEW YORK, NY, United States (UPI) -- Drug company sales are sliding amidst growing distrust of the U.S. industry, The New York Times reported Monday.
'A lot of the demand that the industry has created over the years has been through promotion, and for that promotion to be effective, there has to be trust,' said Richard Evans, an analyst covering drug stocks at money manager Sanford C. Bernstein & Co. 'That trust has been lost.'
Although the number of prescriptions are rising, an increasing proportion of that increase is going to generic drugs, which have regained some luster in the wake of controversy over some blockbuster medicines like Vioxx.
Meanwhile, nimble and aggressive biotechs like Genentech are taking the lead in finding new treatments for cancer, a promising and lucrative field.

Dechert helps Merck to victory in New Jersey Vioxx case

Dechert partner Diane Sullivan has scored a major victory for Merck & Co in the ongoing battle over rheumatoid arthritis drug Vioxx.
On 3 November, a New Jersey jury threw out the claims of an Idaho man who claimed that Vioxx was responsible for a heart attack he suffered in 2001. Dechert teamed up with New York firm Hughes Hubbard & Reed to represent Merck.
Meanwhile, it has emerged that an Eversheds team, headed by partner Kiko Carrión, is acting for Merck in Spain, where litigation over Vioxx is also threatened.
The New Jersey case is the second piece of Vioxx litigation to reach a verdict, following the August decision of a Texas jury to award $253m (£144.9m) in damages against Merck. That jury found Vioxx to have been responsible for causing cardiovascular damage, and ultimately death, to a patient.
The decision kick-started a wave of litigation across the world, with a number of UK firms becoming involved in filing claims on both sides of the Atlantic. Cases are also expected in European countries, including Germany.

Most Recent Vioxx Study Shows Merck Will Need More Than Courtroom Theatrics to Win Once the More Difficult Trials Start

Litigation Experts See Mass of Evidence against Merck as Virtually Insurmountable When the Company Defends Long-Use and Death Cases
Another day, another negative study involving COX-2 inhibitors; the class of drugs that includes Vioxx, Celebrex, Bextra, and other NSAIDs. All along, critics of these drugs saw them as dangerous, unnecessary, overpriced, “super aspirins” that would ultimately wind up injuring and killing people.
Merck and Pfizer, however, saw the drugs as potential blockbusters and, in what has been called the ultimate triumph of marketing over science, turned Vioxx, Celebrex, and Bextra into multi-billion dollar cash cows.
The latest study from Bispebjerg University Hospital in Copenhagen, which was funded by the Danish Heart Foundation and the Danish Pharmaceutical Association, has found that COX-2 inhibitors increase the risk of death among patients who have already survived a previous heart attack, especially when taken in high doses. The data was released yesterday at the American Heart Association conference in Dallas, Texas.
The study of 58,000 Danish patients showed that heat disease patients taking 25 mg of Vioxx per day were five times as likely to die as patients not taking the drug. The figure for Celebrex was 4.2 times for patients taking a 200 mg daily dose.
While this latest study is “a cause for concern” according to lead researcher Dr. Gunnar Gislason, it really isn’t any different in theme than all of the negative evidence that sits right now in litigation files involving the most serious of the 7,000 or so remaining cases against Merck.
This is significant because Judge Carol Higbee, who controls the progress of some 3,500 Vioxx cases pending in New Jersey, has now ordered that the next 10 trials involve plaintiffs who took Vioxx for at least 18 months.
Merck has already acknowledged the existence of an increased risk of heart attacks in long-term Vioxx users and even pulled the drug from the market for that very reason. Thus, legal analysts see Judge Higbee’s ruling as one that will make it virtually impossible for Merck to duplicate its recent victory where there were many factors in Merck’s favor.
Thus, a number of litigation attorneys we spoke with late last evening were of the opinion that this latest study merely confirms, yet again, the fact that Vioxx was always a dangerous drug regardless of what Merck wanted the public to believe and despite its approval by the FDA. In fact, each attorney said basically the same thing – “the second trial was a lucky break for Merck because it had a number of weaknesses in it as far as the plaintiff’s case was concerned.” The cases Judge Higbee now wants tried will have none of those weaknesses and that will only accentuate the overwhelming nature of the negative evidence.
In the recent New Jersey case that Merck won, there were a number of factors which favored Merck including: the plaintiff only took Vioxx for two months before his heart attack; he survived his injuries and actually appeared to be in surprisingly good health at trial despite the injuries he claimed to have suffered; plaintiff had a number of serious (non-Vioxx) risk factors that could have caused his heart attack; and Merck’s attorney made every effort to make it appear as if the trial judge was being unfair to the drugmaker with her rulings. The jury also was not enthralled by plaintiff’s trial attorney.
The negative evidence being referred to by those familiar with the Vioxx litigation is voluminous and quite damaging to say the least. It dates back to 1996 and never indicated a single reason why Vioxx or any of the COX-2 inhibitors should have been approved or allowed to be marketed in so cavalier a fashion as they were.
The Unbroken Chain of Damaging Evidence
Going back as far as 1996, the evidence is clear and consistent when it comes to the potential risks posed by Vioxx and the other COX-2 inhibitors like Bextra and Celebrex.
Nov. 21, 1996 – Memo by a Merck official shows the company wrestling with the issue of Vioxx's (Rofecoxib) involvement in increased cardiovascular events. At this early date, Merck avoided a trial to prove Vioxx gentler on the stomach than older painkillers because in such a trial, "there is a substantial chance that significantly higher rates" of cardiovascular problems would be seen in the Vioxx group.
February 25, 1997 – Internal Merck e-mail warns that if a proposed Merck trial was carried out "you will get more thrombotic events" - more blood clots - "and kill [the] drug."
In response, Alise Reicin, later a Merck vice president for clinical research, said in an e-mail that the company was in a "no-win situation." She went on to propose that people with high risk of cardiovascular problems be kept out of the study so the difference in the rate of cardiovascular problems between the Vioxx patients and the others "would not be evident."
The FDA approved Vioxx on May 20, 1999 for the use for the management of acute pain in adults and for relief of the signs and symptoms of osteoarthritis. (The original safety database included approximately 5,000 patients on Vioxx and did not, according to Merck, show an increased risk of heart attack or stroke).
November 18, 1999 – Meeting of the Data and Safety Monitoring Board (DSMB) discusses concerns over the "excess deaths and cardiovascular adverse experiences" that was observed in the group using Vioxx as compared to the patients taking Naproxen.
March 9, 2000 – Merck's research chief, Edward Scolnick, e-mailed colleagues that the cardiovascular events "are clearly there" and stated "it is a shame but it is a low incidence and it is mechanism based as we worried it was."
Worried about the affect on Vioxx, Dr. Scolnick wrote that he wanted other data available before the results were presented publicly, so "it is clear to the world that this" was an effect of the entire Cox-2 class, not just Vioxx.
That same month, however, the company's public statements continued to reject the link between Vioxx and increased intrinsic risk. Merck made no mention that the study found a "mechanism based" connection between Vioxx and the statistically significant increase in cardiovascular events.
March 17, 2000 – Merck updated the label by adding reported in the "adverse events" section of the label certain "cardiovascular" reports.
June of 2000 – Information presented at the European United League against Rheumatism, (Merck is a member and a corporate sponsor of this organization) demonstrated a statistically significant increase in hypertension and myocardial infarction.
The VIGOR study (VIGOR - Vioxx® Gastrointestinal Outcomes Research) sponsored by Merck was submitted to the FDA in June 2000. The study was primarily designed to look at the effects of Vioxx on side effects such as stomach ulcers and bleeding. While the study showed that patients taking Vioxx had fewer stomach ulcers and bleeding than patients taking another drug, Naproxen, it revealed a statistically significant increase in the number of cardiovascular events (over 100% increase), myocardial infarctions/heart attacks (approx. 400% increase) and strokes in patients who have taken Vioxx compared to those receiving Naproxen.
The VIGOR study was published in the November 2000 issue of the New England Journal of Medicine but did not provide detailed information about other serious cardiovascular complications such as strokes or blood clots.
February 1, 2001 – Memo by Dr. Shari L. Targum, Medical Officer, Division of Cardio-Renal Drug Products of the FDA documented the serious cardiac events and myocardial infarctions and related deaths for participants in the study who were using Vioxx.
February 8, 2001 – FDA Arthritis Advisory Committee Meeting discusses the VIGOR study expressed concern over the unexpected findings of cardiovascular risks and myocardial infarctions associated with the use of Vioxx that was disclosed in the VIGOR study. Merck eventually was required (April, 2002) to add some of the data as to cardiovascular events to their label.
February 2001 – Letter by Dr. James Fries, senior professor and medical doctor from Stamford University Medical School to Merck complaining about the intimidation by Merck's investigators including the threatening of the loss of funding because of the school's discussion of cardio-vascular events associated with Vioxx.
2001 – The concerns arising out of the VIGOR study were crystallized by Debabrata Mukherjee, Steven Nissen, and Eric Topol in JAMA in their review paper specifically highlighting the cardiovascular side-effect profile of COX-2 inhibitors.
May 22, 2001 – Despite the mounting evidence of the strong association of Vioxx to strokes and heart attacks, Merck issued a press release entitled "Merck Confirms Favorable Cardiovascular Safety Profile of Vioxx", claiming Vioxx has a "… favorable cardiovascular safety profile"
June 16, 2001 – Merck issued another press release (released in Europe), entitled "Vioxx Similar to Placebo and Three (3) Widely Prescribed NSAID's Regarding Cardiovascular Events".
July 11, 2001 , Merck modified the package insert for Vioxx.
August 22, 2001 – Study published in Journal of the American Medical Association by Drs. Mukherjee, Nissen, and Topol, researchers from the Cleveland Clinic, indicated that Vioxx was linked to a 200% increase in blood clots, heart attacks and strokes based on their review of previous clinical trials.
September 2001, the American Heart Association, the National Stroke Association and the Arthritis Foundation asked Merck to test whether Vioxx increased the risk of heart attack and stroke.
After it reviewed all of its Vioxx studies, Merck claimed there was no evidence that, in comparison with other NSAIDs, the drug increased the risk of heart problems. Merck (erroneously as it turned out) attributed the difference to a heart-protective effect it said the other drug had.
During this time period, Merck published training materials to be used by their sales rep's, one was entitled "Dodge Ball Vioxx". Each of the 1st 12 pages lists a scenario that maybe posed by a physicians questions or concerns. Each of the last four pages contain a single word in capital letters "DODGE!" clearly indicating that Merck was training its sales reps to "dodge" the tough questions and concerns of the physicians regarding the cardiovascular risks that had started to make its way into publications.
September 17, 2001 – FDA sends Merck a strongly worded "Warning Letter" regarding Merck’s minimizing the potentially serious cardiovascular risks of Vioxx disclosed by the VIGOR trial and promoting Vioxx for unapproved uses. The letter demanding that Merck discontinue promoting Vioxx to doctors for unofficial uses, found after a review of several of Merck's promotional conference calls and sales pitches, that the promotions by Merck "are false, lacking in fair balance, or otherwise in misleading in violation of the Federal Food, Drug, and Cosmetic Act (the Act) and applicable regulations." It also required Merck to send letters about the deception to the medical community.
April 11, 2002 – FDA instructed Merck to include in the package insert certain precautions based on results of the VIGOR studies regarding a higher cumulative rate of serious cardiovascular thromboembolic adverse events (such as heart attacks, angina pectoris, and peripheral vascular events).
August of 2002 – Dr. Topol and Dr. Falk, a Cleveland Clinic gastroenterologist, published an editorial in The Lancet, encouraging further warnings and labeling regarding the cardiovascular effects of Cox-2 drugs. Even following these warnings, and in the face of mounting evidence for the cardiovascular side-effects of Vioxx, aggressive direct-to-consumer marketing of Vioxx continued unabated.
April 14, 2004 – Study sponsored and conducted by Merck and Harvard Medical School and published in the journal Circulation, found an elevated risk of acute myocardial infarction associated with Vioxx but not with Celebrex. The risk was statistically significant in persons taking greater than 25 mg of Vioxx, was elevated during the first 90 days of exposure but not thereafter. These results were observed consistently in relation to several reference groups studied. What was especially noteworthy was that the elevation of relative risk was similar when Vioxx was compared with patients not taking any NSAID (Non-steroidal anti-inflammatory drugs), naproxen (e.g. Naprosyn, Aleve) or ibuprofen (e.g. Advil, Nuprin, Motrin).
Merck asked the researchers to delete or tone down the part of the statement about this no-painkiller group, but the researchers refused, according to Daniel Solomon, a Brigham and Women's Hospital - Harvard professor who was the lead author. "We made a decision that we should let the science rule the day," he says (WSJ, 11/01/04, page A1).
Just before the paper was published in Circulation (the journal of the American Heart Association), dated May 4, 2004, Merck removed the name of a key researcher, Carolyn C. Cunnuscio, from the study. She was employed by Merck and had worked on the study. Upon learning that Merck had removed their employee's name from the Circulation article, the current JAMA editor, Catherine DeAngelis expressed her disappointment, and rounded-off her comments by saying "Aren't they seeking truth?"
May 14, 2002 – E-mail from Ann Trontell, FDA deputy drug safety director, warned colleagues that a Merck official had reminded her that "there had been an agreement that Merck would be informed prior to any FDA publication about one of their drug products".
August 12 2004 – Trontell wrote in an e-mail to another official that the study's recommendation was "unnecessary and particularly problematic" because FDA funded the study and Graham (David Graham, an Associate Director for Science in FDA Drug Center's Office of Drug Safety and the FDA officer in charge of the report) also might be asked to present "alternative FDA opinion" on the drug, She added that Merck should be notified about the study results before they became public "so they can be prepared for extensive media attention that this will likely provoke" .
August 13, 2004 – John Jenkins, director of FDA's office of new drugs, wrote that Graham's conclusion uses "pretty strong language since, to my knowledge, FDA is not contemplating such a warning or labeling." Jenkins suggested that the conclusion be changed to read, "[T]his and other studies suggest an increased risk of AMI (acute myocardial infarction, or heart attack) with Vioxx use and should be considered by prescribers when making individual treatment decisions"
Shortly thereafter, Graham responded in an e-mail response to supervisors, "I've gone about as far as I can without compromising my deeply held conclusions about this safety question. I've also shared with you the perspectives of my co-authors, and I think it's safe to say they share these same conclusions"
August 25, 2004 – At a medical/pharmaceutical conference in Bordeaux, France, at the annual meeting of The International Society for Pharmacoepidemiology, Graham presented new data from a trial sponsored by the Food and Drug Administration that indicated patients administered Vioxx 25 mg or more per day have a risk of experiencing an acute myocardial infarction (AMI) or sudden cardiac death that is more than three times that of remote non-steroidal anti-inflammatory drug users.
Researchers analyzed data from a subset of Kaiser Permanente patients, aged 18 to 84 years, who were treated with a COX-2-selective or NSAID (Non-steroidal anti-inflammatory drugs) between Jan. 1, 1999, and Dec. 31, 2001. In the trial, approximately 1.4 million patients contributed 2.3 million person-years of observation time. Results showed that treatment with Vioxx 25 mg/day or more conferred a 3.15-fold greater risk of AMI or sudden cardiac death compared with "remote use of any NSAID." Such a risk was also observed with lower doses of Vioxx (less than 25 mg/d), but did not achieve statistical significance.
September 8, 2004 – Vioxx received approval from the FDA for the relief of the signs and symptoms of Juvenile Rheumatoid Arthritis (JRA) in children two years and older and who weigh at least 22 pounds.
September 30th, 2004 – Sudden global withdrawal of Vioxx during the APPROVe study (Adenomatous Polyp Prevention Vioxx®) which was a multi-centre, randomized, placebo-controlled, double-blind study investigating the effects of Vioxx on the recurrence of neoplastic large bowel polyps in 2600 patients with a previous history of colorectal adenoma. The study participants were screened so that anyone with a history of heart disease was screened out.
On September 14, 2004, the Data and Safety Monitoring Board received the data that eventually lead to the September 30th withdrawal. The polyp study was stopped prematurely on the suggestion of the Data and Safety Monitoring Board and a Merck statistician (James Neaton) after the investigators, who had access to all of the data, found that after 18 months treatment, patients taking Vioxx had twice the risk of a myocardial infarction compared with those receiving placebo.
September 17, 2004 – Merck statistician and the four safety committee members had a conference call with John Baron who was the principal investigator of the polyp study and other Merck officials. After the Merck officials and Baron left the call, the four safety committee members agreed that the study had to be stopped. Neaton then called John Baron and explained to him the committee's decision. After reviewing the data that the decision was based on, Baron concurred.
Baron then took the next week to meet with the people at Merck including the steering committee, to explain to them the decision that both the committee and he arrived at, that is halting the polyp trial.
September 23, 2004 –The full steering committee agreed to the halting of the polyp trial. Baron then advised Merck that same day that Vioxx presented an unacceptable risk of a cardiovascular event.
Baron spent the next few days presenting the data and the conclusions to other experts in and outside of Merck. Merck also spent the next few days reviewing all of the data from the polyp study.
September 27, 2004 – Ranking officers at Merck decided that Vioxx needed to be withdrawn. However, the decision was made to take this decision to the board of directors.
Merck's board of directors met on September 28. About this time, Merck notified the FDA that they needed to have an emergency meeting with them that afternoon informing them of Merck's decision to withdraw the drug.
September 29, 2004 – Merck informed its international affiliates of the decision and asked them to withhold informing the regulators in their jurisdiction until the information was made public.
September 30, 2004 – Merck & Co., Inc. announced a voluntary withdrawal of the arthritis and pain relief drug from the worldwide drug market. Merck's action was not ordered by the U.S. Food and Drug Administration (FDA), but was initiated by Merck based on its own findings from the clinical trial.
Senate Finance Committee Chair Charles Grassley (R-Iowa) started an investigation into the FDA. On October 7, Grassley compared Graham's experience to that of Andrew Mosholder, another FDA scientist whose research on the link between antidepressants and suicidality in children faced from superiors at the agency. "Dr. Graham described an environment where he was 'ostracized,' 'subjected to veiled threats' and 'intimidation,'" Grassley said in a statement after committee investigators interviewed the researcher. He added, "Merck knew it had trouble on its hands and took action. At the same time, instead of acting as a public watchdog, [FDA] was busy challenging its own expert and calling his work 'scientific rumor.'"
The Senate Finance Committee is one of three congressional committees examining FDA's actions. In addition, the Government Accountability Office has expanded its investigation of FDA's conduct in regard to Mosholder and the risks of antidepressants to include its handling of Vioxx studies.
November 2, 2004 – FDA posted an abridged version of study conducted by Dr. David J. Graham, associate director for science in the FDA's office of drug safety. The report, dated September 30, 2004 (the same day Merck withdrew Vioxx from the market) builds upon research that he presented at a medical conference in France in late August (referred to above). "Rofecoxib [Vioxx] increases the risk of serious coronary heart disease as defined by acute myocardial infarction [heart attack] and sudden cardiac death,"
Graham's report said. Rofecoxib is the scientific name for Vioxx. Graham defined a high dose of Vioxx as more than 25 milligrams; a standard dose is equal to or less than 25 milligrams. The study, posted Tuesday, says the recently withdrawn Vioxx increased by 3.7-fold the risk of "serious coronary heart disease" when compared to Pfizer's Celebrex. The study also says a standard dose of Vioxx increased the cardiovascular risk by 1.5 times over Celebrex. "The population impact of rofecoxib's increased risk is great because of the widespread exposure to the drug," said Graham.
November 5, 2004 , a major study, published in The Lancet, pooled data from more than 25,000 patients who participated in 18 clinical trials and 11 observational studies all conducted before 2001. The study demonstrated that patients taking Vioxx had 2.3 times the risk of heart attack as those prescribed placebos or other NSAIDs.
In addition, the researchers found an increased risk of myocardial infarction involving both short-term and long-term usage concluding that patients taking Vioxx for only a few months were also at risk.
The researchers specifically refuted Merck's position that there is no excess risk in the first 18 months of using Vioxx . In addition, the researchers also refuted Merck's contention that cardio-vascular involvement was dose-dependent. As to Merck's contention that in their VIGOR Study, Naproxen was cardio-protective and, therefore, influenced the outcome, these researchers found that if such evidence does exist, its effect is so small that it is not justified to claim Naproxen as a factor in the findings of the VIGOR Study.
In concluding their findings, the researchers stated that "If Merck's statement in their recent press release that 'given the availability of alternative therapies, and the questions raised by the data, we conclude that a voluntary withdrawal is the responsible course to take.' was appropriate in September, 2004, then the same statement could and should have been made several years earlier, when the data summarized here first became available. Instead, Merck continued to market the safety of Rofecoxib. This clearly demonstrated that Merck had, by the end of 2000, sufficient statistically significant information that required the immediate withdrawal of Vioxx from its world-wide market.”
Accompanying the study published in The Lancet on November 5, 2004 was an editorial that was even more damning than the study. Referring to the findings of the study, the editorial states "This discovery points to astonishing failures in Merck's internal systems of post marketing surveillance, as well as to lethal weaknesses in the Food and Drug Administration's Regulatory Oversight . . . The evidence showing that Vioxx caused significant adverse events was apparent well before data from the APPROVe trial triggered Merck's overdue intervention. This week's report by Peter Juni and colleagues will add significant weight to on-going litigation by patients who believe they were harmed by this drug."
The editorial went on to find ". . . the FDA tried to shore up its tarnished reputation by posting on its website an early version of a recently completed observational study into the safety of Vioxx. The report comes with a warning that it has 'not been fully evaluated by the FDA and may not reflect the official views of the agency'. The FDA investigation estimated that over 27,000 excess cases of acute myocardial infarction and sudden cardiac death occurred in the USA between 1999 and 2003. 'These cases' they write, 'would have been avoided had celecoxib been used instead of Rofecoxib'. . . It is unclear why the FDA could not have waited for the fully evaluated report to have been scrutinized, revised, and published according to the norms of scientific peer review. Bypassing independent peer review smacks of panic in the FDA, which is under intense reputational pressure. And, yet, its decision to try to undermine the integrity of its work shows, that the agency's senior management is more concerned with external appearance than rigorous science."
Finally, the editorial concludes "… with Vioxx, Merck and the FDA acted out of ruthless short-sighted and irresponsible self-interest." This is the most condemning editorial in a well-respected medical journal that most observers have ever seen.
It also turns out that Vioxx, despite the slick TV and magazine ads, has not been shown to be significantly more effective than the much less expensive non-prescription anti-inflammatories such as Tylenol and Advil.
Merck Withdrew Vioxx from the Market for Purely Economic Reasons
Although Merck attempted to make the best out of a very bad situation by making it appear as if its voluntary withdrawal of Vioxx was motivated by concern for the public, the evidence does not support that position.

Most business experts have little doubt that the removal of Vioxx from the market was anything but a purely financial consideration on the part of Merck which stood to lose $700 to $750 million in the fourth quarter of 2004 alone. The lawsuits were piling up and some of the cases were close to trial.
Corporate analysts who commented on Merck’s action saw it as a sound business move under the circumstances. They did not attribute it to any sudden pangs of conscience on the part of Merck’s CEO or Board of Directors.
In fact, the evidence showed that Merck was deeply interested in widening the market for COX-2 inhibitors. That evidence included the following:
The study (APPROVe trial) which led to Merck’s decision to voluntarily withdraw Vioxx from the market was really aimed at gaining FDA approval for Vioxx as a treatment for preventing the recurrence of colon polyps. It had nothing to do with safety and everything to do with gaining approval from the FDA for even wider use of Vioxx).
In Merck’s open letter to “VIOXX Patients,” which appeared in newspapers across the country, Merck claimed that the study was “a clinical trial to better understand the safety profile of VIOXX.” It was actually no such thing. In fact, had the 3-year study not been halted abruptly on September 24 by the Data Safety Monitoring Board for safety reasons, Vioxx would probably still be on the market.
Merck had already developed a new COX-2 pain reliever called Arcoxia which was being marketed in 47 countries and for which Merck expected FDA approval in the near future. While Arcoxia was not yet the billion dollar drug Vioxx was, it is clear that Vioxx was well on the way to being replaced when it was pulled from the market.
Finally, even though Vioxx was finally exposed for what it was; a dangerous drug, Merck stated in its press release that the drug was being withdrawn despite Merck’s belief that “it would have been possible to continue to market Vioxx with labeling that would incorporate these new data…” Thus, Merck would still have kept Vioxx on the market had it not met with the FDA on September 28 and been forced to confront the disastrous results of its own study.
Most experts who are familiar with the history of Vioxx from either a medical or business perspective were not surprised by Merck’s sudden withdrawal of the drug from the market. The only surprise any of these experts seems to have is why it took so long for it to happen.
Dr. Sidney Wolfe of Public Citizen was quoted in the San Francisco Chronicle ( 10/1/04). He stated: “This family of drugs, the COX-2 inhibitors, once referred to as ‘super aspirins,’ are turning out to be more like super disasters.”
Dr. Eric Topol, Chief of Cardiovascular Medicine and Chief Academic Officer of the Cleveland Clinic, was a co-author of the VIGOR Study discussed above. His comment to the Washington Post ( 10/1/04) was that Merck’s action was “the right decision about three years too late. This is the sort of thing that Merck should have studied earlier, but they were too busy refuting the warning signs.”
The Wall Street Journal (10/1/04, page B1) noted that “Merck also may face more criticism for having strenuously denied for several years suggestions by outside researchers that use of Vioxx led to heart problems. The company even published its own studies suggesting the drug wasn’t causing harm.”
The Disturbing Senate Testimony of FDA Whistleblower David J. Graham, MD, MPH
Dr. David Graham, an Associate Director for Science and Medicine in the FDA’s Office of Drug Safety is a scientist with impeccable credentials as well as a man of unchallenged integrity. He has devoted his entire professional life to making a real difference in the cause of patient safety.
Although he fought long and hard against Vioxx based upon the overwhelming evidence of its serious cardiovascular risks, he was little more than “a voice crying in the wilderness” who received no support within the FDA. He was also the target of Merck’s scorn since he posed a threat to its corporate balance sheet.
Once Vioxx was pulled from the market, however, Dr. Graham could no longer be ignored nor could his medical opinions be marginalized by his detractors. Suddenly, those in authority wanted to hear from this public servant turned whistleblower.
On November 18, 2004, Dr. Graham appeared before the Senate Finance Committee Chaired by Sen. Charles Grassley (R-Iowa). Dr. Graham delivered compelling and often shocking testimony ( http://finance.senate.gov/hearings/testimony/2004test/111804dgtest.pdf) concerning the very real dangers of Vioxx and the unconscionable delay in pulling the drug from the market which has exposed the public to a degree of risk never before seen with respect to any prescription drug including sulfanilamide and thalidomide.
Dr. Graham presented the evidence against Vioxx in painstaking detail. He also set forth the disturbing facts surrounding the FDA’s efforts to suppress his research, censor and alter his scientific and medical findings and conclusions, and discredit his work.
Probably the most striking portion of Dr. Graham’s testimony involved his carefully formulated opinion that (even using Merck’s own VIGOR and APPROVe trials) some 88,000 to 139,000 Americans alone have already suffered heart attacks as a result of taking Vioxx and of that number, “30-40% probably died.” (Note that Dr. Eric Topol estimated the heart attack figure to be up to 160,000).
Dr. Graham put these astounding figures in perspective by using various examples. Most compelling, however, was the following statement:
“Imagine that instead of a serious side effect of a widely prescribed prescription drug, we were talking about jetliners…If there were an average of 150 to 200 people on an aircraft, this range of 88,000 to 138,000 would be the rough equivalent of 500 to 900 aircraft dropping from the sky. This translates to 2-4 aircraft every week, week in and week out, for the past 5 years. If you were confronted by this situation, what would be your reaction, what would you want to know and what would you do about it?”
“Even more revealing, a mere 6 weeks before Merck pulled Vioxx from the market, CDER, OND and ODS management did not believe there was an outstanding safety concern with Vioxx. At the same time, 2-4 jumbo jetliners were dropping from the sky every week and no one else at FDA was concerned.”
“At this meeting [Sept. 22, 2005], the reviewing office director asked why had I even thought to study Vioxx and heart attacks because FDA had made its labeling change and nothing more needed to be done. At this meeting a senior manager from ODS labeled our Vioxx study ‘a scientific rumor.’ Eight days later, Merck pulled Vioxx from the market, and jetliners stopped dropping from the sky.”
Merck’s Victory in the Most Recent Trial is of Little Significance
In terms of what Merck’s recent victory means litigation-wise, Merck’s defense team is experienced enough to know it means very little since it is somewhat like trying to stop a tidal wave with a sponge.
Merck would have to win virtually all of the remaining 7,000 (and growing) cases to stave off a financial catastrophe since each negative verdict has the potential of being in the millions of dollars. Even scattered losses for Merck can add up to a financial disaster.
Is such a possibility realistic? Not even Merck’s attorneys could believe that. Shortly after the verdict we spoke with several seasoned trial and appellate attorneys who were all of the same opinion; Merck’s victory means little, if anything, to the overall litigation situation the company faces. This is especially true since Merck has repeatedly stated that it intends to fight each case individually.
The reason for this is that each case Merck wins only serves as a victory on the particular facts of that case since every plaintiff’s claim is factually different and the law allows each injured party to have a chance to prove his or her case.
Each case that Merck loses, however, has a cumulatively negative effect since it has gotten another chance to prove its lack of culpability and has failed. As one attorney put it: “Each plaintiff has only one chance to prove he’s right in order to win, but Merck has to show it’s right another 7,000 times in order to walk away without being liable. The likelihood of that is zero.”
It is highly unlikely that there will be a confluence of all of the factors that favored Merck in any of the remaining cases. Many of the remaining cases involve factors which will make Merck’s job much harder.
These cases involve deaths, long-term use of Vioxx, plaintiffs without additional risk factors for heart attack, and different plaintiffs’ trial attorneys (a factor which cannot be underestimated).
In addition to the immediate problems Merck faces in New Jersey, Texas (the site of the $253 million verdict against Merck) is still not finished with the company since the state itself has brought charging Merck defrauded it out of hundreds of millions of dollars in Medicaid payments by misrepresenting the safety of Vioxx for several years. While Texas was the first state to do this, it probably will not be the last.
In addition to $168 million in damages, the state is seeking additional civil penalties. Texas Attorney General Greg Abbot believes the state can prove total damages in excess of $250 million including treble (triple) reimbursement of $56 million (or $168 million) for five years of filled Vioxx prescriptions.
It is estimated that 700,000 Vioxx prescriptions were filled through Medicaid during those five years in Texas alone. Abbot sees these prescriptions as part of a willful misrepresentation on Merck’s part as to the safety of the drug. To him, the entire affair represents nothing more than “a prime example of a company’s drive for profit steamrolling its duty to be safe.”
Clearly, as Merck’s legal problems mount, no one victory will mean very much while each loss will be extremely damaging indeed. Each loss will make manageable personal injury settlements impossible and virtually guarantee the success of the types of actions brought by Local 68 and the state of Texas. This could spell financial ruin for Merck.
Finally, if Merck is found to have knowingly, or even carelessly, engaged in conduct which forces the company into Chapter 11 or otherwise destroys its once enormous profitability or stock value, disgruntled and very angry shareholders will no doubt explore the possibility of commencing a stockholders derivative suit to recoup their investment losses.
Judge Higbee has scheduled a hearing with respect to her decision to proceed with the most serious cases next. That hearing is scheduled for Thursday at which time Merck’s attorneys hope to convince the judge to change her mind.
Plaintiffs’ attorneys welcome the judge’s plan as a way to move the litigation along. While no definite figure is available, estimates put the number of 18-month ( New Jersey) cases at somewhere between 1,400 and 2,100.
Merck’s lead outside attorney Ted Mayer has stated that: “We are confident in our defense of 18-month cases.” One has to wonder, however, if that is anything more than saber-rattling given the additional negative evidence that will directly impact Merck in those particular cases.
Since it is unlikely Judge Higbee will accede to Merck’s request that the court change its decision with respect to the order in which Vioxx cases will be tried, Merck must begin to accept the very real possibility that the next several months may significantly affect the financial future of the world’s fifth largest pharmaceutical company, and not in a positive way.

Post-Vioxx world tough on drug companies

The drug industry’s image problems are beginning to hurt pharmaceutical companies where it matters most – at the bottom line.
A year after Merck withdrew of its arthritis medicine Vioxx, which led to an industrywide credibility crisis, the Food and Drug Administration is blocking new medicines that might previously have passed muster.
Doctors are writing fewer prescriptions for antidepressants and other drugs whose safety has been challenged, such as hormone replacement therapies for women in menopause.
“A lot of the demand that the industry has created over the years has been through promotion, and for that promotion to be effective, there has to be trust,” said Richard Evans, an analyst covering drug stocks at Sanford C. Bernstein and Co. “That trust has been lost.”
A Harris poll last month showed that only 9 percent of Americans believe drug companies are generally honest, down from 14 percent in 2004. In contrast, 34 percent of people said they trusted banks, and 39 percent trusted supermarkets.
At some major drug companies, including Pfizer and Merck, sales are stagnant and profits are falling, leading to layoffs and – for the first time in many years – cuts in research budgets.
In the third quarter, U.S. sales of prescription drugs fell 3 percent at Bristol-Myers Squibb, 4.5 percent at Johnson & Johnson, and 15 percent at Pfizer.
Insurers and some states, meanwhile, are taking advantage of the backlash against the industry to try shifting patients to older, generic drugs, arguing that they work as well as newer and more expensive brand-name medicines.
But the drug industry is hardly in a crisis, and layoffs are occurring mainly on the margins.
Pfizer alone will make about $8 billion in profit this year, on sales of about $51 billion, and invest more than $7 billion in research and development.

Lawyers argue about the true meaning of Vioxx research

NEW ORLEANS -- Lawyers for Merck and Co. and for a woman whose husband died of a heart attack a month after he began taking Vioxx cited the same studies Monday in attempts to convince a judge that the other side has no acceptable evidence to buttress its key arguments.
Attorneys for Richard Irvin Jr.'s family contend that numerous studies show an increase in heart attacks and other cardiovascular problems within weeks after people began taking the drug.
Merck's attorneys contend that their analysis _ and often their data _ is so fundamentally flawed that it shouldn't be allowed in court. They say scientific studies show it is dangerous only after at least 1 1/2 years on the drug, a claim the other side wants kept out of court.
The question before U.S. District Judge Eldon Fallon was only whether the evidence is acceptable in court. Jurors in the trial scheduled Nov. 28 in Houston will decide whose interpretation they believe.
"Each of you are referring me to the same studies. You're just interpreting them differently. ... I'm faced with a focus more on conclusions than on methodology. At least, that's the way I see it," Fallon told Merck attorney Philip Beck at one point.
The judge is overseeing pretrial coordination of more than 1,800 federal Vioxx lawsuits to streamline document gathering and other steps common to the cases. The hearing is expected to resume Tuesday.
Irvin, a Florida man whose case will be the first in the trial, was taking Vioxx for back pain when he died in May 2001.
Paul Sizemore, a plaintiff's attorney, said Vioxx makes heart attacks more likely by cutting production of prostacyclin, a hormone-like chemical which lowers blood pressure and thins the blood. That puts it out of balance with another chemical which narrows blood vessels and promotes clotting, he said, raising and lowering his hands as if they were pans on a balance scale.
He quoted a number of memos and letters in which Merck employees or consultants spoke about its effect on prostacyclin or concerns that Vioxx might make heart attacks more likely. One analysis of numerous studies, never sent to the U.S. Food and Drug Administration, found that it doubled the risk, he said.
Without saying anything about the total number of patients in each study _ a major point in drug research _ he cited several studies in which five or eight patients had heart attacks or other cardiovascular problems soon after starting Vioxx, while those on placebos had one or none.
Those studies were among 58, involving 10,000 patients, conducted before the U.S. Food and Drug Administration approved Vioxx in 1999. The only studies that meet the "gold standard" for drug research prove Merck's stand, and some of the studies Sizemore cited don't meet those standards, Beck said.
No study shows that the dose Irvin took could cause a heart attack in a month or less, Beck said.
If the drug doesn't accumulate in the body "and it's just a question of balance," that could support the plaintiffs' position, Fallon said.
The studies they cited were small and had other major problems, Beck said. "They don't prove anything about causation."

Big drug makers see sales decline with their image

WASHINGTON, NOVEMBER 14: The drug industry’s image problems are beginning to hurt pharmaceutical companies where it matters most-at the bottom line.
A year after Merck’s withdrawal of its arthritis medicine Vioxx led to an industry-wide credibility crisis, the Food and Drug Administration is blocking new medicines that might previously have passed muster. Doctors are writing fewer prescriptions for antidepressants and other drugs whose safety has been challenged, like hormone replacement therapies for women in menopause.


Meanwhile, insurers and some states are taking advantage of the backlash against the industry to try shifting patients to older, generic drugs, arguing that they work as well as newer and more expensive branded medicines. Overall, prescriptions continue to rise slightly, but an increasing share of prescriptions are going to generic drugs. Also, consumers seem to be less responsive to aggressive drug marketing.
“The demand has been through promotion, and for that promotion to be effective, there has to be trust,” said Richard Evans, an analyst. “That trust has been lost.”
In the background, new competitors are forcing the old-line drug giants to struggle to keep pace. Biotechnology companies like Genentech are taking the lead in finding new treatments for cancer, a promising and lucrative field.
The major drug makers remain highly profitable. But at some, including Pfizer and Merck, the largest and third-largest US companies in terms of revenue, sales are stagnant and profits are falling, leading to layoffs and-for the first time in years-cuts in R&D budgets.
No one expects a quick end to the crunch, because several top-selling drugs will lose US patent protection by early 2007. They include Norvasc, a blood pressure medicine from Pfizer, and Zocor and Pravachol, cholesterol drugs from Merck and Bristol-Myers Squibb. Together, those three drugs have almost $10 billion in annual US sales. — NYT

Merck "overweight"

NEW YORK, November 15 (newratings.com) - Analysts at Morgan Stanley maintain their "overweight" rating on Merck & Co Inc (MRK.NYS). The 12-month target price is set to $34.In a research note published this morning, the analysts mention that Judge Higbee’s preliminary decision to only hear the cases for which Vioxx users have used the drug for more than 18 months is positive for Merck. This decision means that the cases that reach the trial stage in New Jersey would be significantly below the the pending 3000 cases, Morgan Stanley says. The company’s ultimate legal liability is likely to decline significantly, provided the decision is finalised, since only a small portion of Vioxx users have taken the drug for a period longer than 18 months, the analysts add.

Law Firm - The Lanier Law Firm of Vioxx fame opens New York office with U2's Bono artwork

(New York) - LAWFUEL - The Law News Network - The Lanier Law Firm, the Houston-based litigation powerhouse that recently won the nation’s first VIOXX-related jury verdict, has opened an office in New York City. The New York Office will operate as The Lanier Law Firm, P.L.L.C. Heading the office will be the firm’s founder W. Mark Lanier and Richard D. “Rick” Meadow. Lanier said the decision to open a New York office was cemented by several pre-existing relationships. "We have great clients in New York and great friends in the New York Bar who we look forward to working with further," said Lanier, who tried the VIOXX case and was featured in a 2004 profile in The American Lawyer magazine titled “Lone Star Rising: Is Mark Lanier America’s Next Great Trial Lawyer?” Meadow, who has more than two decades of trial experience and several multi-million dollar verdicts and settlements, is joined by attorneys Evan Janush, David Kuttles, and Meredith Gursky. The office will represent clients in a variety of practice areas, including pharmaceutical liability, commercial litigation, product liability, personal injury, maritime, and medical malpractice. The firm will also work as trial counsel to other plaintiff’s law firms. In August, a Brazoria County, Texas, jury delivered a $253 million verdict against pharmaceutical giant Merck & Co. The case was one of many The Lanier Law Firm is preparing against pharmaceutical companies whose products have injured or killed those who have taken them. In addition to VIOXX, the Lanier Law Firm represents clients who have taken Neurontin, Zyprexa, Celebrex, Bextra, and Accutane, among others. The aesthetic highlight of The Lanier Law Firm’s New York office is a 15-foot long mixed-media paint, pencil and charcoal drawing by U2 lead singer and human rights activist Bono and his daughters, Jordan and Eve. The work was created as part of a series designed to accompany a new interpretation of Prokofiev’s Peter & the Wolf by Irish musician and performance artist Gavin Friday. It was purchased at auction at Christie’s, New York in 2003. All funds raised were donated to the Dublin-based Irish Hospice Foundation and targeted to train hospice caregivers in AIDS-ravaged Africa, the USA and elsewhere around the world. Moving the piece into the firm’s sixth-floor offices in Midtown East was a bit of performance art in itself, requiring more than a dozen workmen and the closure of an entire city block. In a harrowing delivery, a 10-story crane moved the crated artwork to the sixth floor (where workmen had removed a large pane of glass)—only to find the crate was too large to make it through the window. In a heart-stopping, mid-air maneuver, the artwork was delicately removed from the crate and moved to its new home in The Lanier Law Firm’s offices at 126 E. 56th Street. For more information on The Lanier Law Firm, visit www.lanierlawfirm.com.

Vioxx, Celebrex face the music again as study says they cause death in heart patients

DALLAS - Painkillers like Merck's Vioxx and Pfizer's Celebrex took a hammering once again as a Danish study found that they increase the chances of death in people who had survived previous heart attacks. These findings were released at the American Heart Association conference here on Sunday. These drugs called COX-2 inhibitors, should be strictly avoided in patients who have had a heart attack, said Dr. Gunnar Gislason, a research fellow at Bispebjerg University Hospital in Copenhagen and lead researcher in the current study. This new research comes as another nail in the very large coffin that the class of drugs called NSAIDs find themselves in.Gislason's study found that patients taking 25 milligrams of rofecoxib, which is the content of Vioxx, were five times more likely to succumb to heart disease than patients who did not take the drug.
Also patients taking a 200 mg daily dose of another painkiller called celecoxib, contained in Celebrex, were 4.2 times more likely to die than patients who did not take the drug. The researchers carried out an observational study among 58,432 men and women in the Danish National Patients Registry between 1995 and 2002.These patients had been discharged from the hospital after a acute heart attack. Researchers also found that taking 100 milligrams a day of Cataflam and Voltaren (diclofenac) put patients at a risk of 3.76 times more than patients who did not use these drugs. Vioxx is mainly used as a pain killer in arthritic conditions which generally occur in old age. "Patients with a previous myocardial infarction (heart attack) should, if at all possible, avoid high-dose NSAID and Cox-2 inhibitors at any dose. Patients with severe pain that can be relieved by these drugs may choose to be treated, but they need to discuss the balance between benefit and risk carefully with their doctors," said Gislason. He added that there are major concerns with NSAIDs and that they had to be taken with caution.

Merck's Next Vioxx Trial May Test Heart Risk of Short-Term Use

Nov. 16 (Bloomberg) -- Merck & Co.'s next trial over its Vioxx painkiller will test the company's argument that short- term use of the drug doesn't cause heart attacks, as the widow of Richard ``Dicky'' Irvin Jr. claims in a lawsuit.
Merck, the third-largest U.S. drugmaker, withdrew the drug last year when a study showed it doubled the risk of heart injury after 18 months of daily use. Merck lost its first Vioxx trial in Texas against the widow of a man who took the drug for seven months and won a second in New Jersey against a man who used it for just two months.
The Irvin trial, which begins Nov. 29 in Houston, presents Merck with a chance to prove its argument that using Vioxx for less than 18 months isn't dangerous. As many as 40 percent of the lawsuits Merck faces over Vioxx may involve such short-term exposure, the presiding judge in the New Jersey case estimated.
``If Merck wins this one, they should be feeling pretty good about the short-term cases,'' said attorney Michael Kelly of McCarter & English LLP, who has represented other drugmakers. ``Stated very crassly, Merck could say this guy was a walking time bomb who was going to die soon no matter what.''
Evelyn Irvin-Plunkett says her 53-year-old husband's use of Vioxx for about 23 days triggered his 2001 heart attack at the fish wholesaler where he worked in St. Augustine, Florida. Merck argues that Irvin's age, weight, clogged arteries, family history and physical inactivity are to blame, not Vioxx. Irvin's life may be put on trial as much as Merck's drug, lawyers said.
Whitehouse Station, New Jersey-based Merck faces billions of dollars in potential liability and has vowed to fight every case. The company has set aside $675 million for litigation costs and nothing for Vioxx damages in the 6,400 lawsuits filed against it.
Heart Attack Victims
At the first Vioxx trial in August, a Texas state-court jury awarded $253 million to Carol Ernst, the widow of a Vioxx user, an amount that will be cut to $26 million because of a cap on punitive damages. On Nov. 7, a New Jersey state-court jury ruled against Frederick Humeston, 60.
Jurors in the Irvin case, which is to be heard in federal court, are scheduled to hear evidence for six days a week about the science of heart attacks, the research Merck did on the drug's health risks and the marketing of a medicine that reached sales of $2.5 billion a year.
At the heart of the case is the life and health history of Dicky Irvin, a native of Hastings, Florida. He won a football scholarship to the University of Richmond, where he played nose guard for three seasons. His team won Southern Conference championships in 1968 and 1969, and he was awarded all- conference honors.
Hall of Fame
Irvin, who was later named to the Richmond Spiders Athletic Hall of Fame, spent a year playing for the Montreal Alouettes in the Canadian Football League. He came back to Florida, got married, had four children and sold cars with his father, Richard Sr. He announced football games at a local high school.
``Everybody liked him and he liked everybody,'' said Richard Sr., 79, whose other child died of lupus at age 32. ``He was one that regardless of whatever his mother fixed at the table, he would get up and say that was the best meal he ever had.''
Irvin took a job with the Seafood Shoppe in St. Augustine, which supplied snapper, grouper and shrimp to local restaurants. Irvin worked in retail before making deliveries and unloading boats with up to 5,000 pounds of fish, said company owner John Weeks. Irvin made about $45,000 a year.
``I trusted him and could leave him to run the office when I wasn't there,'' Weeks said in an interview. ``He was a bull. He was physically strong. I don't see how he could have worked like that and had health problems.''
Avoided Doctors
Irvin rarely visited a doctor. He had a stress test in 1994, and the results are unknown, court records show. When he cut his finger in 1998, his blood pressure was 149/90, a high level, records show.
He complained to his daughter, Allesha Schirmer, in April 2001 about back pain. She called her husband, Christopher, a physician, who prescribed two painkillers that made Irvin ill. Irvin had gotten free samples of Vioxx from a friend, and they worked, records show. His son-in-law then prescribed 30 Vioxx tablets without examining him, court records show.
On May 15, 2001, Irvin called Weeks from work about 7 a.m. and said he wasn't feeling well. Minutes later, a coworker found him slumped over at his desk. He never revived.
An autopsy report showed that plaque blocked 60 percent to 70 percent of a major coronary artery. He was 6 feet tall and weighed 230 pounds, which is considered obese. He often ate fast food for lunch, and several relatives had heart problems, according to pre-trial depositions.
Other Possible Causes
A Merck cardiology expert, J. Michael Gaziano, said in a report that the autopsy showed that Irvin's ``moderate to severe'' heart disease caused an abnormal heart rhythm. The autopsy ``helps explain why Mr. Irvin's short-term use of Vioxx had nothing to do with his death,'' Merck said in court papers.
``Mr. Irvin's known atherosclerosis, obesity and sedentary lifestyle caused his death -- much like they do each year for tens of thousands of American men in their 50s who have never taken Vioxx,'' Merck said in court filings.
Irvin's widow, who has remarried, wasn't available to comment, said her attorney, Andy Birchfield. He has scheduled a press briefing on the case for today in Montgomery, Alabama, where his office is based.
Irvin was ``in good health for most of his life,'' and Merck attorneys won't be able to use medical records to attack him in person as they did the plaintiff in the Humeston trial in New Jersey, Birchfield said.
Coming After Him
``I'm sure they are going to come after him, but they've got a lot less to work with here,'' he said. ``We also have autopsy records showing that Mr. Irvin wasn't a sick man and that his arteries weren't any more clogged than the average 50- year-old American man.''
Merck's records on clinical trials show that Vioxx patients had heart attacks well before 18 months, which contradicts the drugmaker's stated position, Birchfield said.
``We're hoping the jury in Houston will give that evidence, which comes from Merck's own studies, serious consideration when deciding whether Vioxx caused Mr. Irvin's heart attack,'' he said.
Merck may also get some quick guidance soon on how vulnerable it is in long-term cases. The judge who presided over the New Jersey case is managing 3,500 Vioxx suits and said last week that she wants her next 12 trials to focus on heart attack victims who took the drug for at least 18 months.

Endo: Skin Patch Shows Promise

NOV. 16 3:45 P.M. ET Drug maker Endo Pharmaceuticals Holdings Inc. said Wednesday that data from a halted trial suggest its Lidoderm skin patch reduced low back pain among a greater number of patients than Pfizer Inc.'s Celebrex.
The study was stopped because of safety concerns surrounding Celebrex, which, along with Pfizer's Bextra drug and Merck & Co.'s Vioxx, has been linked to increased risk of heart attacks. Celebrex is the only of the three similar therapies -- which block an enzyme called Cox-2 -- that has not been pulled from the market.
Though the trial was stopped ahead of schedule, Endo said it analyzed data from the first four weeks which showed that about half of patients who received the Lidoderm patch experienced at least a 30 percent reduction in "average daily pain intensity." About 42 percent of Celebrex patients achieved the same reduction, according to Endo. Pfizer said the data was too limited to provide an adequate comparison.

Leader: Pharmas reveal their eagerness to please

The drugs industry came under the spotlight again this week as the Association of British Pharmaceutical Industry – the trade body for major drugs firms in the UK – issued its new code of practice.
It is the first major review since 1992, undertaken by the industry, of the way it communicates and conducts itself. It is also the latest in a series of recent moves by the drugs industry aimed at improving transparency: the most notable previous example being the queue of drugs firms lining up to voluntarily disclose the results of their clinical trials.Among the ABPI's changes (see p1), the tightened code now 'requires companies to include prominent information about adverse event reporting mechanisms on all promotion material'. In other words, they must do more to disclose side-effects associated with a product. The new code, effective from 1 January 2006, also requires any involvement with 'patient advocacy groups' (such as health charities) to be made clear.The review has been conducted against a background of heightened suspicion – deserved or not – of the pharmaceutical industry's behaviour. Drug safety scandals – such as over Vioxx and Seroxat – have invited the media to portray 'Big Pharma' as a pariah. So the tightened code serves primarily to give the appearance to government and a hostile press that the industry is treating its responsibilities with the utmost seriousness. One intriguing facet of the new code requires that companies 'must only offer economy air travel to delegates sponsored to attend meetings' and that 'lavish venues must not be used'. This speaks of an industry increasingly anxious to project its image as behaving foremost in the interests of patient care, rather than its own interests – and to get government and the media off its back.As such, the code revision can't come soon enough as the pharma industry seeks to repair its own reputation.
Daniel Rogers is on paternity leave. Daisy Rose Rogers (6lb 14 oz) was born on Tuesday.

NJ judge sets trials for longer-term Vioxx cases

By Jon Hurdle
ATLANTIC CITY, N.J., Nov 17 (Reuters) - The judge handling the New Jersey litigation over Merck & Co Inc.'s (MRK.N: Quote, Profile, Research) withdrawn painkiller Vioxx on Thursday selected the next seven cases to go to trial, all of which involve plaintiffs who took the drug for 18 months or more, lawyers said.
The first case will be heard in Atlantic City beginning Jan. 30, 2006, followed by another on March 27, according to lawyers who attended a closed-door meeting with the judge.
Superior Court Judge Carol Higbee may hear more than one case at each trial. The cases involve Vioxx users from New Jersey who suffered heart attacks. Some of the Vioxx users died, while others are still living.
Around 3,500 Vioxx cases have been filed with Higbee. They claim Vioxx caused heart attacks or strokes and that Merck failed to warn users that long-term use increased the risk of such events. About 60 percent of the cases filed with Higbee concern long-term use of Vioxx.
The judge's selection of cases where plaintiffs have taken the drug for more than 18 months is expected to make it harder for Merck to defend. Merck withdrew the drug, a $2.5 billion-a-year blockbuster, in 2004 after determining that long-term use increased heart risks.
The company earlier this month won a case in Atlantic City filed by a heart attack victim from Idaho who took the drug for just two months, but it lost an earlier case in Texas state court filed by the widow of a man who took Vioxx for about eight months.
"We always knew we were going to be trying some cases with 18-month usage, and we will be ready when the bell rings," Ted Mayer, an outside attorney for Merck, told reporters after the meeting.
Mayer declined to say whether he thought it would be harder for Merck to defend the longer-term cases. The company has vowed to fight each Vioxx suit it faces, which total more than 6,500 in various state and federal courts.
Perry Weitz, a lawyer who said he had filed about 700 Vioxx cases with Judge Higbee, said the judge selected the seven cases as being representative of long-term Vioxx users.
Later, Higbee will try different categories of cases, including those of short-term users, Weitz said.
About 40 lawyers for Merck and the various plaintiffs attended the meeting. Weitz and some other plaintiffs' lawyers suing the Whitehouse Station, New Jersey-based drug maker have joined together in a loose coalition in an effort to share information and legal strategies.
A further meeting has been set for Nov. 28 at which the judge is expected to say which of the seven cases she selected will be heard in January, lawyers said.

Uncertainty surrounds latest Vioxx cases

Some Vioxx cases earmarked for trial by a New Jersey judge do not involve plaintiffs taking the withdrawn painkiller continuously for 18 months, in spite of being selected as such.
But at least one of 12 cases listed by the judge last week does include claim of injury from Vioxx after taking the drug for 18 months, say defence attorneys. This would mark the first 18-month case acknowledged by Merck, which withdrew Vioxx a year ago after finding increased heart risks.

"There's a lot of softness in that number [of 12 cases]," said Ted Mayer, one of Merck's attorneys.
The US drugmaker, which is defending itself against at least 6,400 Vioxx lawsuits claiming harm from the Cox-2 inhibitor with potentially billions of dollars in liability, has previously said it had not seen such a case yet.
But the disparity in length of use purported by plaintiffs in the cases highlights the uncertainty in mass tort claims and Merck's strategy to fight each case. It also sets up potentially tense arguments over the next step in the biggest batch of Vioxx lawsuits.
A conference with the judge is scheduled for Thursday, in which attorneys for plaintiffs and Merck are expected to negotiate further on the plans for new trials. More than half of those cases are filed in New Jersey state court before Judge Carol Higbee in Atlantic City.
Judge Higbee last week cited 12 cases she had selected for trial because they involved New Jersey victims who had suffered heart attacks, and whose Vioxx exposure appeared to be 18 months.
The judge's plan was a blow to Merck, because it proposed lining up potentially its toughest cases to defend. Merck withdrew Vioxx after its own study found the risk of heart attacks and strokes doubled after 18 months of continuous use.
In such cases, plaintiffs plan to use Merck's own science against it. In two previous cases, a loss for Merck in Texas, and a win in Atlantic City, Merck has argued its science was rigorous and said nothing suggested short-term Vioxx use could trigger heart problems. Merck argues that its study said heart risks appeared after 18 months' continuous use, but were not statistically significant until 30 months' use.
Merck is expected to argue that Judge Higbee should include a greater variety of cases, including short-term users, in the trial.
Frank Woodside, litigation expert and attorney at Dinsmore & Shohl, said the judge's plan could be aimed at getting verdicts that could speed up a Merck settlement for all the lawsuits. But even if the judge becomes frustrated, he said, finding the right balance in complicated litigation takes time.
"You just have to realise there's no quick, easy solution. Never has been. Never will," Mr Woodside said.

Vioxx Users to Challenge Safety Claims

HOUSTON (AP) - Whether the once-popular painkiller Vioxx can be lethal if taken for just a few weeks will be the crux of the first federal trial concerning the drug's safety, plaintiff's lawyers said Wednesday.
Jere Beasley and Andy Birchfield, the Montgomery, Ala., lawyers representing the widow of a man who had a fatal heart attack a month after taking Vioxx, said they intend to skewer Vioxx-maker Merck & Co.'s contention that the drug can't cause heart hazards unless taken for 1 1/2 years or more.
"The 18-month myth is something Merck has manufactured to avoid liability," Birchfield said.
Merck's lead lawyer, Phil Beck of Chicago, cited a request from U.S. District Judge Eldon Fallon to decline comment on the case until it concludes.
Fallon did not issue a written gag order. On Tuesday, the second day of a hearing in New Orleans regarding pretrial matters, he asked lawyers not to discuss the case with the media. Beasley said the request wouldn't take effect until the trial begins with jury selection and opening statements in Houston on Nov. 29, while Merck's legal team complied immediately.
"We will respect the judge's wishes and will not have any comment about the substance of the trial until the jury does return a verdict or the judge instructs us otherwise," Beck said Wednesday.
Merck faces about 7,000 state and federal Vioxx lawsuits. Analysts say Merck could pay billions over the drug through jury verdicts, settlements and legal costs.
Fallon oversees pre-trial matters in the 1,800 federal cases. The first of four federal Vioxx trials was moved to Houston after Hurricane Katrina ravaged its original venue of New Orleans.
Whitehouse Station, N.J.-based Merck pulled Vioxx from the market in September 2004 when a study showed the painkiller could double risk of heart attack or stroke if taken for 18 months or longer. The company says no studies show that risk if taken for shorter spans.
Beasley and Birchfield aim to show a jury some of Merck's own studies among 58 clinical trials conducted before Vioxx went on the market in 1999 that revealed increases in heart attacks or other cardiovascular problems after a few weeks' use.
Similar evidence was presented in the first two state trials involving Vioxx in Texas and Merck's home state of New Jersey.
The Texas jury in August hit Merck with a $253 million verdict, which will fall to no more than $26.1 million under Texas caps on punitive damages. Merck won the New Jersey case earlier this month.
The first federal case involves the May 2001 death of Richard "Dicky" Irvin, a 53-year-old manager of a wholesale seafood distributor in St. Augustine, Fla. He got a prescription for Vioxx from his son-in-law, an emergency room doctor, to alleviate back pain and had a fatal heart attack about a month later.
His wife, Evelyn Irvin Plunkett, contends the drug caused a blood clot to form in one of his coronary arteries, leading to the heart attack. She also alleges that Merck knew years before Vioxx went on the market that the drug could be dangerous but downplayed those concerns to profit from the $2.5 billion seller.
Merck claims in court papers that Vioxx couldn't be responsible for Irvin's death because he took the drug for such a short time. The company also says it believed Vioxx to be safe until the 2004 study prompted the drug's withdrawal.
Birchfield said plaintiffs expect Merck to focus on Irvin's autopsy, which notes he had moderate to severe clogged arteries. Birchfield said one of those coronary arteries, near where the clot was found, was 60 percent blocked.